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E-commerce Profit Calculator

E-commerce net profit is revenue minus all the costs of making those sales: products, shipping, payment or platform fees and advertising. Profit margin is that profit as a percentage of revenue.

Calculate store profit

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E-commerce Profit Calculator

Calculate your estimated profit, total costs, and profit margin for your e-commerce sales.

๐Ÿ‡บ๐Ÿ‡ธ US Dollar USD ($)
โ–ผ
Sales Information
$
Product & Advertising Costs
$
$
$
$
Estimated Net Profit
$0.00
Total Revenue
$0.00
Total Costs
$0.00
Profit Per Order
$0.00
Total Orders
0
Profit Margin
0%
Cost Breakdown
Product Costs $0.00
Shipping Costs $0.00
Payment / Platform Fees $0.00
Advertising Costs $0.00
This calculator does not automatically include taxes, refunds, returns, salaries, rent, software subscriptions, or other business expenses unless they are entered as costs.

Formulas

Revenue = Orders ร— Selling price per order
Net profit = Revenue โˆ’ (Product costs + Shipping + Fees + Ad spend)
Profit margin = Net profit รท Revenue ร— 100

Example

100 orders at $50 = $5,000 revenue. Product cost $20 per order ($2,000), shipping $5 per order ($500), total fees $3, ad spend $800. Total costs $3,303, so net profit is $1,697, a 33.94% margin and $16.97 per order.

How to use it

  1. Pick your currency.
  2. Enter the number of orders and the average selling price per order.
  3. Enter product cost and shipping cost per order.
  4. Enter total payment/platform fees and total ad spend for the period.
  5. Select Calculate Profit.

What's not included

Taxes, refunds and returns, salaries, rent, software subscriptions and other overheads are not added automatically. Add them to the fees field as a total if you want them counted. For the ad-specific question โ€œwhat ROAS do I need?โ€, use the break-even ROAS calculator.

Scenario: the effect of shipping

Using the example above (100 orders at $50, $20 product cost, $800 ads): with $5 shipping per order, net profit is $1,697. If you switch to free shipping and absorb $8 per order, shipping costs rise to $800 and profit falls to $1,397, unless free shipping lifts orders. Each extra order now adds $22 ($50 โˆ’ $20 โˆ’ $8), so you’d need about 14 extra orders to recover the $300. Running scenarios like this before changing prices or shipping policy is the main point of the calculator.

Cash vs profit

Profit here is a period estimate. Your bank balance can differ because of stock bought in advance, payout delays from marketplaces, and refunds that arrive after the period. Track both.

Frequently asked questions

Markup is profit as a percentage of cost; margin is profit as a percentage of the selling price. A $20 item sold at $50 has a 150% markup and a 60% gross margin.

Yes, as an estimate. Enter FBA, referral or Shopify payment fees as total fees for the period.

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