Marketing Tools
LIVETOOLSLAB’s marketing tools calculate the advertising and e-commerce numbers you report on every week (ROAS, break-even ROAS, CPC, CPM, CTR, conversion rate and profit) and build UTM links to track campaigns.
All marketing tools
How the metrics connect
Impressions → (CTR) → Clicks → (Conversion rate) → Orders → Revenue
CPM prices the impressions, CPC prices the clicks, CTR and conversion rate measure each step, and ROAS compares the revenue with ad spend. Break-even ROAS and the e-commerce profit calculator tell you whether that revenue is actually profitable.
Track before you calculate
The calculators are only as good as the numbers you enter. Tag campaign links with the UTM builder so analytics attributes visits and sales to the right source.
Frequently asked questions
Profit. Use ROAS, CPC and CTR to diagnose campaigns, and break-even ROAS or net profit to decide whether to scale.
ROAS, CPC, CPM, break-even ROAS and e-commerce profit include currency selectors. Percentage metrics such as CTR need no currency.