UTM Builder

A UTM builder adds tracking parameters to a link so analytics tools such as Google Analytics can tell which campaign, source and medium sent a visitor. The parameters are utm_source, utm_medium, utm_campaign and the optional utm_term, utm_content and utm_id.

Build a UTM link

🔗

UTM URL Builder

Create trackable campaign URLs for Google Analytics and marketing campaigns.

Website URL *

Enter the full URL of the page you want to promote.

Campaign Source *

Where the traffic comes from.

Campaign Medium *

The marketing channel used.

Campaign Name *

Identify your specific campaign.

Campaign Term

Mainly used for paid search keywords.

Campaign Content

Differentiate ads, links or creatives.

Campaign ID

Optional identifier for your campaign.

Your UTM URL

✓ URL copied successfully.

Source

Medium

Campaign

UTM parameters help analytics platforms identify where your website traffic comes from. Keep campaign naming consistent so your reports remain easy to understand.

How to use it

Enter the full page URL, including https://.
Fill in source (e.g. newsletter, facebook), medium (e.g. email, cpc) and campaign (e.g. october_sale).
Add term, content or ID if you need them.
Select Generate UTM URL and copy the link.

Existing query parameters and #anchors in your URL are kept. Spaces are replaced with underscores so values stay consistent in reports.

Parameter reference

Parameter	Answers	Example
utm_source	Which site or sender?	newsletter
utm_medium	What type of channel?	email
utm_campaign	Which campaign?	october_sale
utm_term	Which paid keyword?	image_compressor
utm_content	Which ad or link version?	header_button
utm_id	Campaign ID	cmp_102

Naming tips

Use lowercase consistently: “Facebook” and “facebook” appear as separate sources.
Agree a naming list with your team and stick to it.
Never add UTM tags to internal links on your own site; they overwrite the original source of the visit.

A naming scheme that stays clean

Channel	utm_source	utm_medium
Newsletter	newsletter	email
Facebook paid ad	facebook	paid_social
Instagram bio link	instagram	social
Printed flyer QR code	flyer	qr
Partner blog	partner_name	referral

Google Analytics groups traffic into default channels partly by medium, so values like email, social and referral are recognised automatically. Check your analytics tool’s current channel rules.

Where to find the data

In Google Analytics 4, campaign data appears in acquisition reports under session source, medium and campaign. Allow time for data to process, and test a tagged link yourself first so you can find your own visit.

Frequently asked questions

Which UTM parameters are required?

utm_source, utm_medium and utm_campaign are the core three. The others are optional.

Do UTM parameters affect SEO?

They create URL variations, so don’t use them on internal links. Pages should have a canonical tag pointing to the clean URL.